The world’s largest video platform, YouTube has over 2.5 billion monthly active users, which consequently makes it the platform with the greatest potential for harnessing ROI. Since its launch in 2005 and its acquisition by Google later on, the platform has evolved massively, allowing creators belonging to all genres and industries to present themselves before the world. Over the years, it has also become a key tool for businesses to promote and market their products and services to expand their audience base and create general brand awareness on a larger scale more efficiently.
For small businesses, real YouTube promotion, when used regularly as a part of their marketing strategy, can turn out to be a game changer in helping them put their products and services before the world and grow their businesses without putting a huge dent in their wallets. Some of the tried and tested benefits that a company can reap through YouTube promotion can be summed up under the following heads:
- Massive Flow of Traffic
An ever-growing digital space, YouTube on average has recorded the consumption of 5 billion videos daily and thereby has a greater influx of traffic than any other platform. As a result, even if a business or an individual does not create a lot of videos, the ones they do create can reach the target audience if it satisfies the interests of the viewers. This can be especially effective if the video creator takes the help of the advertising and adopts an efficient promotional stratagem.
- Greater Visibility on Google
At times, videos appear before the written content on Google’s SERP. High Quality and search-engine-optimized video thus have the upper hand in this scenario, as it will generate backlinks to the company’s website, thereby increasing the traffic on their page. YouTube marketing gives a massive boost to the online authority of the business which leads to a higher rank on the SERP. Some of the other ways to implement this are by collaborating with other relevant websites to embed the company’s videos in their websites, associating the brand’s website with its YouTube channel, experimenting with different video formats, and taking the help of social media engagement.
- Growing Influencers Market
In this age of growing influencer marketing, buyers rely heavily on the verdicts of those who have bought and tried a product for themselves, and YouTube has been the most widely used platform for them to share their experiences and reviews. Brands can thus collaborate with these influencers to optimize their YouTube marketing strategy by sharing the stories and experiences of real people.
- Increase in Conversion Rates
Videos have been proven to have a greater psychological impact on viewers than any other form of media, as they pierce deeper into the minds of the viewers and can invoke emotions that can help create a bond between the viewer and the brand. Therefore a well-crafted video when sent out to the right audience can help create the desired impact, converting them into real and repeat consumers.
- Global Audience Base
The second most popular search engine after Google, businesses can easily tap into YouTube’s global audience base. The promotion of videos can be customized based on geographical locations and demographics, and the addition of captions can be a brownie for increasing views.
Apart from this, the perks of promoting videos on YouTube also give businesses the scope of increased networking by building Email Lists, and an immense media library that allows them to store and recycle content from time to time. Businesses can also monetize their videos as an added source of income.